SD Dojavi
OSMRTNICE
PRETPLATA
PREMIUM
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Za rekordni broj prijava na ovogodišnji Omiški polumaraton - događaj koji je već probio sportske okvire i prometnuo se u manifestaciju za sve, te za pamćenje - jamačno je dobrim dijelom "kriva" i neuobičajena kampanja. Skroz opaljena, rekli bi mi u Splitu, a bogme i u Omišu. I "ubola je u sridu", složit će se čak i Sinjani. O čemu je riječ?

Naime, studio Brendon&Brenda te tim kreativaca, točnije daroviti trolist: Srđan Šegvić, Duje Tičinović i Duje Kundić "zavrtili" su lanjski slogan Omiškog polumaratona iz "50 posto maraton, 100 posto Omiš" u "50 posto maraton, 100 posto alibi". Kakav crni alibi, zbunit će se čovjek; ali sve će mu se razbistriti kad pogleda video, točnije dva kratka, duhovita i vrlo motivirajuća uratka.

Alibi je - sam maraton; i to ako želite "škivat" događaje poput puničinog rođendana, neželjenog pira, proslave nečije pričesti i drugih, počesto nam nametnutih "po inerciji" fešta koje znače naporno druženje s rodbinom koju jedva da i poznajemo, tešku spizu, trošak... A ima li ljepšeg i uvjerljivijeg alibija od Omiškog polumaratona? Ma nema, brate!

Rekao bi tako Šime Šitum, glavni protagonist videa, koji je - premda djeluje "narodski" i "kvartovski" - vlasnik ozbiljne diplome redatelja, te već nagrađivani scenarist i režiser kratkih filmova. K tomu je i glumac, toliko uvjerljiv da izgleda kao da - uopće ne glumi; sve će vam biti jasno kad ga pogledate u promotivnom videu za ovogodišnji Omiški polumaraton. Naravno, bilo bi zbog kućnog reda i mira bolje da ga njegova punica ipak - ne pogleda...

Uz Šituma kao glavnog glumca "ruke su dali" i prijatelji-naturščici: Nino Marini i Božen Torlak, a na uratke ima puno pravo biti ponosan cijeli tim na čelu s "tatom" Brendona&Brende, Srđanom Šegvićem.

Šegvić je inače glazbenik (uz marketinški posao kojim se bavi), naime frontmen je benda Studio Frendo i autor njihove uspješnice, ljetnog hita "Mali dućan" (svi ga pamtimo po prepoznatljivom, sublesavom ali simpatičnom refrenu "Di si stavila banane"), te hita "Pipi na guc" kojim je izrazio podršku posrnulom Dalmacijavinu u najtežem razdoblju. O aktualnom projektu, pak, veli:

- Najvažnije je da smo postigli cilj i ljude privolili da se u nikad većem broju prijave na Omiški polumaraton 22. listopada, sad u subotu! I ove godine u internacionalnom društvu sportaša i rekreativaca svih generacija trčimo ravničarskom rutom netaknute prirode kanjona Cetine - podsjeća Šegvić na manifestaciju u kojoj se mogu birati opcije između dvaju cestovnih utrka: kružni polumaraton od 21 kilometra ili rekreacijske utrke dugačke šest kilometara.

Obje utrke odvijaju se u zagrljaju jednog od najljepših krajolika u ovom dijelu Europe - kanjonu rijeke Cetine, u koji se iz povijesne jezgre Omiša (gdje se nalazi start i cilj utrke) ulazi kratkim tunelom, a nakon kojega slijede kilometri i kilometri uzbudljive prirode.

Prema Šegvićevim riječima, videa je dosad pogledalo više od stotinu tisuća ljudi, a komentari na društvenim mrežama su mahom pozitivni, štoviše, ljudi su oduševljeni!

- Drago mi je što je vodstvo Turističke zajednice Omiš pokazalo odvažnost da odobri baš ovakvu, neuobičajenu kampanju. S obzirom na rekordan broj prijava, postigli smo cilj, a to je najvažnije - skromno će Srđan Šegvić, glazbenik i marketinški maher.

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Za rekordni broj prijava na ovogodišnji Omiški polumaraton - događaj koji je već probio sportske okvire i prometnuo se u manifestaciju za sve, te za pamćenje - jamačno je dobrim dijelom "kriva" i neuobičajena kampanja. Skroz opaljena, rekli bi mi u Splitu, a bogme i u Omišu. I "ubola je u sridu", složit će se čak i Sinjani. O čemu je riječ?

Naime, studio Brendon&Brenda te tim kreativaca, točnije daroviti trolist: Srđan Šegvić, Duje Tičinović i Duje Kundić "zavrtili" su lanjski slogan Omiškog polumaratona iz "50 posto maraton, 100 posto Omiš" u "50 posto maraton, 100 posto alibi". Kakav crni alibi, zbunit će se čovjek; ali sve će mu se razbistriti kad pogleda video, točnije dva kratka, duhovita i vrlo motivirajuća uratka.

Alibi je - sam maraton; i to ako želite "škivat" događaje poput puničinog rođendana, neželjenog pira, proslave nečije pričesti i drugih, počesto nam nametnutih "po inerciji" fešta koje znače naporno druženje s rodbinom koju jedva da i poznajemo, tešku spizu, trošak... A ima li ljepšeg i uvjerljivijeg alibija od Omiškog polumaratona? Ma nema, brate!

Rekao bi tako Šime Šitum, glavni protagonist videa, koji je - premda djeluje "narodski" i "kvartovski" - vlasnik ozbiljne diplome redatelja, te već nagrađivani scenarist i režiser kratkih filmova. K tomu je i glumac, toliko uvjerljiv da izgleda kao da - uopće ne glumi; sve će vam biti jasno kad ga pogledate u promotivnom videu za ovogodišnji Omiški polumaraton. Naravno, bilo bi zbog kućnog reda i mira bolje da ga njegova punica ipak - ne pogleda...

Uz Šituma kao glavnog glumca "ruke su dali" i prijatelji-naturščici: Nino Marini i Božen Torlak, a na uratke ima puno pravo biti ponosan cijeli tim na čelu s "tatom" Brendona&Brende, Srđanom Šegvićem.

Šegvić je inače glazbenik (uz marketinški posao kojim se bavi), naime frontmen je benda Studio Frendo i autor njihove uspješnice, ljetnog hita "Mali dućan" (svi ga pamtimo po prepoznatljivom, sublesavom ali simpatičnom refrenu "Di si stavila banane"), te hita "Pipi na guc" kojim je izrazio podršku posrnulom Dalmacijavinu u najtežem razdoblju. O aktualnom projektu, pak, veli:

- Najvažnije je da smo postigli cilj i ljude privolili da se u nikad većem broju prijave na Omiški polumaraton 22. listopada, sad u subotu! I ove godine u internacionalnom društvu sportaša i rekreativaca svih generacija trčimo ravničarskom rutom netaknute prirode kanjona Cetine - podsjeća Šegvić na manifestaciju u kojoj se mogu birati opcije između dvaju cestovnih utrka: kružni polumaraton od 21 kilometra ili rekreacijske utrke dugačke šest kilometara.

Obje utrke odvijaju se u zagrljaju jednog od najljepših krajolika u ovom dijelu Europe - kanjonu rijeke Cetine, u koji se iz povijesne jezgre Omiša (gdje se nalazi start i cilj utrke) ulazi kratkim tunelom, a nakon kojega slijede kilometri i kilometri uzbudljive prirode.

Prema Šegvićevim riječima, videa je dosad pogledalo više od stotinu tisuća ljudi, a komentari na društvenim mrežama su mahom pozitivni, štoviše, ljudi su oduševljeni!

- Drago mi je što je vodstvo Turističke zajednice Omiš pokazalo odvažnost da odobri baš ovakvu, neuobičajenu kampanju. S obzirom na rekordan broj prijava, postigli smo cilj, a to je najvažnije - skromno će Srđan Šegvić, glazbenik i marketinški maher.

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StoryEditorOCM
Društvena mrežaOMIŠKI POLUMARATON

Jeste li vidjeli ova totalno opaljena videa? Ako niste, morate, svi su oduševljeni: Najjača reklama ikad!

Piše Lenka Gospodnetić
18. listopada 2022. - 20:04
23620587
PREMIUM
Screenshot video

Za rekordni broj prijava na ovogodišnji Omiški polumaraton - događaj koji je već probio sportske okvire i prometnuo se u manifestaciju za sve, te za pamćenje - jamačno je dobrim dijelom "kriva" i neuobičajena kampanja. Skroz opaljena, rekli bi mi u Splitu, a bogme i u Omišu. I "ubola je u sridu", složit će se čak i Sinjani. O čemu je riječ?

Naime, studio Brendon&Brenda te tim kreativaca, točnije daroviti trolist: Srđan Šegvić, Duje Tičinović i Duje Kundić "zavrtili" su lanjski slogan Omiškog polumaratona iz "50 posto maraton, 100 posto Omiš" u "50 posto maraton, 100 posto alibi". Kakav crni alibi, zbunit će se čovjek; ali sve će mu se razbistriti kad pogleda video, točnije dva kratka, duhovita i vrlo motivirajuća uratka.

Alibi je - sam maraton; i to ako želite "...

#MARKETINŠKA KAMPANJA#OMIŠKI POLUMARATON#BRENDON &BRENDA#SRĐAN ŠEGVIĆ#DUJE TIČINOVIĆ
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18. svibanj 2024 13:46