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U posljednje su se vrijeme mnogi ljudi, među kojima i oni koji su ranije bili kritični prema društvenim mrežama, počeli priključivati na njih jer su uvidjeli šarolike opcije za poslovne uspjehe. Ono što ipak sve najviše privlače je mogućnost zarade zahvaljujući broju pratitelja ili pregleda. Pravila na temelju kojih se novac dobiva vrlo su jednostavna i korisnici mogu u svakom trenutku vidjeti svoje statistike na osnovu kojih će biti isplaćeni. Koliko zapravo mogu zaraditi korisnici YouTubea za npr. milijun pregleda na jednom videu?
Fotograf i youtuber Justin Odisha objavio je video u kojem pojašnjava koliko se može zaraditi koristeći platformu. Njegovi videi se uglavnom tiču savjeta za obradu fotografija, opreme i sl. Uputio je gledatelje u svoju statistiku kroz nekolicinu videa koji imaju oko 1 milijuna pregleda za koje je zaradio otprilike 3 000 dolara. Ulazeći dublje u statističke podatke pokazuje nam i da se do tog iznosa dolazi množenjem broja pregleda po tisući koji se naziva RPM (rates per mil). Taj broj može varirati jer zapravo označava spremnost vlasnika reklama da plate za njegov video.
Taj broj ovisi o trajanju videa, dulji videi će uvijek imati bolju zaradu, ocjenama koje dobiva, demografiji publike, ali i temi kojom se bavi. Naglašava da videi koji nude savjete o financijama i bankarstvu, tako za isti broj pregleda dobiju dva ili tri puta više jer je njihov RPM broj toliko veći. Kao jednako važno za njegovu karijeru na YouTubeu su i pretplatnici pa pokazuje da je jednim videom osim 3 tisuće dolara dobio i 7 tisuća pretplatnika za koje pretpostavlja da će nastaviti gledati njegove videe. On trenutno ima ukupno 800 000 pretplatnika i oko 100 milijuna ukupnih pregleda.
Zarade putem ovog oblika financiranja nisu jedine moguće. Jedan njegov novi video uopće nema opciju za reklame koju se uvijek može isključiti. On je to učinio jer je video sam po sebi marketinški i u njemu promovira proizvod za što je od te kompanije prethodno dobio novac.
Još jedna vrijednost je mogućnost upoznavanja novih ljudi koji se Odishi javljaju nakon što vide njegove videe za suradnju ili mu ponude posao nakon što vide da je dobar u onome što radi. Taj aspekt teško je ubrojati isključivo u zaradu od YouTubea, ali je se ne može posve od toga ni odvojiti. Također ponekad iz videa koji nisu toliko popularni zna zaraditi više ako u njima prodaje neki svoj proizvod. Kako biste bolje razumjeli čitav proces pogledajte njegov video.
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U posljednje su se vrijeme mnogi ljudi, među kojima i oni koji su ranije bili kritični prema društvenim mrežama, počeli priključivati na njih jer su uvidjeli šarolike opcije za poslovne uspjehe. Ono što ipak sve najviše privlače je mogućnost zarade zahvaljujući broju pratitelja ili pregleda. Pravila na temelju kojih se novac dobiva vrlo su jednostavna i korisnici mogu u svakom trenutku vidjeti svoje statistike na osnovu kojih će biti isplaćeni. Koliko zapravo mogu zaraditi korisnici YouTubea za npr. milijun pregleda na jednom videu?
Fotograf i youtuber Justin Odisha objavio je video u kojem pojašnjava koliko se može zaraditi koristeći platformu. Njegovi videi se uglavnom tiču savjeta za obradu fotografija, opreme i sl. Uputio je gledatelje u svoju statistiku kroz nekolicinu videa koji imaju oko 1 milijuna pregleda za koje je zaradio otprilike 3 000 dolara. Ulazeći dublje u statističke podatke pokazuje nam i da se do tog iznosa dolazi množenjem broja pregleda po tisući koji se naziva RPM (rates per mil). Taj broj može varirati jer zapravo označava spremnost vlasnika reklama da plate za njegov video.
Taj broj ovisi o trajanju videa, dulji videi će uvijek imati bolju zaradu, ocjenama koje dobiva, demografiji publike, ali i temi kojom se bavi. Naglašava da videi koji nude savjete o financijama i bankarstvu, tako za isti broj pregleda dobiju dva ili tri puta više jer je njihov RPM broj toliko veći. Kao jednako važno za njegovu karijeru na YouTubeu su i pretplatnici pa pokazuje da je jednim videom osim 3 tisuće dolara dobio i 7 tisuća pretplatnika za koje pretpostavlja da će nastaviti gledati njegove videe. On trenutno ima ukupno 800 000 pretplatnika i oko 100 milijuna ukupnih pregleda.
Zarade putem ovog oblika financiranja nisu jedine moguće. Jedan njegov novi video uopće nema opciju za reklame koju se uvijek može isključiti. On je to učinio jer je video sam po sebi marketinški i u njemu promovira proizvod za što je od te kompanije prethodno dobio novac.
Još jedna vrijednost je mogućnost upoznavanja novih ljudi koji se Odishi javljaju nakon što vide njegove videe za suradnju ili mu ponude posao nakon što vide da je dobar u onome što radi. Taj aspekt teško je ubrojati isključivo u zaradu od YouTubea, ali je se ne može posve od toga ni odvojiti. Također ponekad iz videa koji nisu toliko popularni zna zaraditi više ako u njima prodaje neki svoj proizvod. Kako biste bolje razumjeli čitav proces pogledajte njegov video.
---
VIDEO
---
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17. svibanj 2024 13:52
