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Turistička zajednica Šibensko-kninske županije okupila je vodeće dionike turističke ponude županije te potpisala sporazum o udruživanju za sezonu 2021. radi promocije na emitivnim tržištima Europe.
Tako će već drugu godinu zaredom TZ grada Šibenika, TZ grada Vodica, NP Krka, NP Kornati, Tvrđava kulture Šibenik, JU Priroda Šibensko-kninske županije i TZ Šibensko-kninske županije sudjelovati u kampanji 'Take a walk with us'/'Prošetajte s nama'. Sporazum o udruživanju za sezonu 2021. potpisan je na Tvrđavi Barone nakon višemjesečnih priprema.
-Prošlogodišnja kampanja ostvarila je sjajne uspjehe, a mi nastavljamo dalje. Šibensko-kninska županija ima veliki prirodni, kulturološki i gastronomski potencijal, a zajedničkim snagama to jesmo i možemo pokazati. Iznimno smo posvećeni razvoju turizma, a nastavak ove suradnje definitivno će nam olakšati prezentiranje županije u najboljem svjetlu ciljanoj publici, rekla je Željana Šikić, direktorica Turističke zajednice Šibensko – kninske županije.
'Take a walk with us' nastavak je uspješne i nagrađene prošlogodišnje kampanje koja je osvojila prestižnu European Excellence Award nagradu u kategoriji najbolje marketinške kampanje s područja jugoistočne Europe. U snažnoj su konkurenciji finalista bili i Eurobank Bugarska/BBDO, ING Rumunjska/Zenith, Telenor Bugarska/Intelday i Erste Bank Srbija. Kampanja je bila fokusirana na privatnost, netaknutu prirodu i sigurno okruženje, a realizacija kreativnog dijela sugerirala je personalizirani pogled posjetitelja prema odabranim lokacijama u destinaciji.
„Suradnja turističkih dionika županije iznimno je važna za nas i naše goste. Htio bih naglasiti da ovako pametno udruživanje za posljedicu ima jačanje turističke ponude, bilo kroz zajedničke kampanje, bilo kroz komunikaciju dionika koji razmjenom znanja i iskustva doprinose sveukupnom razvoju i konkurentnosti“, dodao je Goran Pauk, župan Šibensko-kninske županije.
Kako je najavljeno, početak kampanje planiran je za kraj svibnja. Odabrana emitivna tržišta su Njemačka, Austrija, Poljska, Češka i Slovenija.
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[mainImageDesc] => Drugu godinu zaredom TZ grada Šibenika, TZ grada Vodica, NP Krka, NP Kornati, Tvrđava kulture Šibenik, JU Priroda Šibensko-kninske županije i TZ Šibensko-kninske županije sudjelovati u kampanji 'Take a walk with us'/'Prošetajte s nama'
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Drugu godinu zaredom TZ grada Šibenika, TZ grada Vodica, NP Krka, NP Kornati, Tvrđava kulture Šibenik, JU Priroda Šibensko-kninske županije i TZ Šibensko-kninske županije sudjelovati u kampanji 'Take a walk with us'/'Prošetajte s nama' TZ Šibenkso-kninske županije
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Turistička zajednica Šibensko-kninske županije okupila je vodeće dionike turističke ponude županije te potpisala sporazum o udruživanju za sezonu 2021. radi promocije na emitivnim tržištima Europe.
Tako će već drugu godinu zaredom TZ grada Šibenika, TZ grada Vodica, NP Krka, NP Kornati, Tvrđava kulture Šibenik, JU Priroda Šibensko-kninske županije i TZ Šibensko-kninske županije sudjelovati u kampanji 'Take a walk with us'/'Prošetajte s nama'. Sporazum o udruživanju za sezonu 2021. potpisan je na Tvrđavi Barone nakon višemjesečnih priprema.
-Prošlogodišnja kampanja ostvarila je sjajne uspjehe, a mi nastavljamo dalje. Šibensko-kninska županija ima veliki prirodni, kulturološki i gastronomski potencijal, a zajedničkim snagama to jesmo i možemo pokazati. Iznimno smo posvećeni razvoju turizma, a nastavak ove suradnje definitivno će nam olakšati prezentiranje županije u najboljem svjetlu ciljanoj publici, rekla je Željana Šikić, direktorica Turističke zajednice Šibensko – kninske županije.
'Take a walk with us' nastavak je uspješne i nagrađene prošlogodišnje kampanje koja je osvojila prestižnu European Excellence Award nagradu u kategoriji najbolje marketinške kampanje s područja jugoistočne Europe. U snažnoj su konkurenciji finalista bili i Eurobank Bugarska/BBDO, ING Rumunjska/Zenith, Telenor Bugarska/Intelday i Erste Bank Srbija. Kampanja je bila fokusirana na privatnost, netaknutu prirodu i sigurno okruženje, a realizacija kreativnog dijela sugerirala je personalizirani pogled posjetitelja prema odabranim lokacijama u destinaciji.
„Suradnja turističkih dionika županije iznimno je važna za nas i naše goste. Htio bih naglasiti da ovako pametno udruživanje za posljedicu ima jačanje turističke ponude, bilo kroz zajedničke kampanje, bilo kroz komunikaciju dionika koji razmjenom znanja i iskustva doprinose sveukupnom razvoju i konkurentnosti“, dodao je Goran Pauk, župan Šibensko-kninske županije.
Kako je najavljeno, početak kampanje planiran je za kraj svibnja. Odabrana emitivna tržišta su Njemačka, Austrija, Poljska, Češka i Slovenija.
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TZ Šibenkso-kninske županije
Drugu godinu zaredom TZ grada Šibenika, TZ grada Vodica, NP Krka, NP Kornati, Tvrđava kulture Šibenik, JU Priroda Šibensko-kninske županije i TZ Šibensko-kninske županije sudjelovati u kampanji 'Take a walk with us'/'Prošetajte s nama'
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17. svibanj 2024 08:58
