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Na ovogodišnji Svjetski dan divljih vrsta, koji se obilježava 3. ožujka, WWF-ova digitalna kampanja #WorldWithoutNature (Svijet bez prirode) ujedinjuje neke od najpopularnijih svjetskih brendova u prosvjedu protiv devastacije prirode, izvijestili su iz te svjetske organizacije za zaštitu prirode.

Kao dio kampanje, brendovi, sportske i organizacije civilnog društva širom svijeta uklonit će slike prirode iz svojih zaštitnih znakova na web stranicama i digitalnim platformama. Tako će i sami širiti svijest o gubitku prirode i bioraznolikosti, upozoravajući javnost da dobro pogleda dobro poznati logo koji će na samo jedan dan biti bez prepoznatljivih slika divljih životinja i prirode.

Kako nadalje navode, ove godine u kampanji sudjeluju neki od najpopularnijih svjetskih brendova, kako globalno, tako i u našoj regiji, među kojima je i poznata aplikacija za učenje jezika Duolingo. Budući da je i glas sportskih organizacija diljem svijeta protiv klimatskih promjena i gubitka prirode sve jači, mnogi sportski timovi, poput nogometnog kluba Aston Villa, nastavljaju podržavati ovu kampanju.

U listopadu 2022. WWF je objavio svoj najnoviji Izvještaj o stanju planeta koji je otkrio zapanjujuće podatke o padu populacija divljih vrsta za 69% u manje od pedeset godina. WWF upozorava da kontinuirano prekomjerno iskorištavanje i uništavanje njihovih staništa dovodi do gubitka divljih vrsta, što uvelike utječe na društvene i ekonomske rizike, odnosno na katastrofalne posljedice za naš planet.

Nakon toga, svijet se, ističu, obvezao do 2030. zaustaviti i preokrenuti gubitak prirode, kroz sporazum usvojen u okviru Globalne konvencije o biološkoj raznolikosti, koju je u prosincu 2022. na COP15 summitu usvojilo 196 zemalja. WWF sada potiče vlade, tvrtke i financijske institucije na provođenje tog sporazuma koji je usredotočen na rješenja koja se bave osnovnim uzrocima ekoloških problema.

"Želimo da ovogodišnji #WorldWithoutNature potakne građane naše zemlje da dobro promisle o ljepoti prirode koju predugo uzimamo zdravo za gotovo, a koja prebrzo nestaje pred našim očima. Trebamo što više ljudi koji će podržati naše napore da zaustavimo i preokrenemo gubitak prirode do 2030. Iz tog razloga smo i brojne lokalne i regionalne tvrtke pozvali na sudjelovanje, da zajedno pokažemo kako bi izgledao svijet bez prirode. Jako smo sretni da su se našem pozivu odazvali bojni poznati brendovi," ističe Uroš Delić, menadžer za odnose s tvrtkama u WWF Adriji.

WWF-ova digitalna kampanja #WorldWithoutNature izvorno dolazi od "One minute Briefs", internetske zajednice kreativaca i dizajnera pod okriljem Banke kreativnosti. Ovogodišnja tema Svjetskog dana divljih vrsta je Partnerstvo za očuvanje divljeg svijeta.

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Na ovogodišnji Svjetski dan divljih vrsta, koji se obilježava 3. ožujka, WWF-ova digitalna kampanja #WorldWithoutNature (Svijet bez prirode) ujedinjuje neke od najpopularnijih svjetskih brendova u prosvjedu protiv devastacije prirode, izvijestili su iz te svjetske organizacije za zaštitu prirode.

Kao dio kampanje, brendovi, sportske i organizacije civilnog društva širom svijeta uklonit će slike prirode iz svojih zaštitnih znakova na web stranicama i digitalnim platformama. Tako će i sami širiti svijest o gubitku prirode i bioraznolikosti, upozoravajući javnost da dobro pogleda dobro poznati logo koji će na samo jedan dan biti bez prepoznatljivih slika divljih životinja i prirode.

Kako nadalje navode, ove godine u kampanji sudjeluju neki od najpopularnijih svjetskih brendova, kako globalno, tako i u našoj regiji, među kojima je i poznata aplikacija za učenje jezika Duolingo. Budući da je i glas sportskih organizacija diljem svijeta protiv klimatskih promjena i gubitka prirode sve jači, mnogi sportski timovi, poput nogometnog kluba Aston Villa, nastavljaju podržavati ovu kampanju.

U listopadu 2022. WWF je objavio svoj najnoviji Izvještaj o stanju planeta koji je otkrio zapanjujuće podatke o padu populacija divljih vrsta za 69% u manje od pedeset godina. WWF upozorava da kontinuirano prekomjerno iskorištavanje i uništavanje njihovih staništa dovodi do gubitka divljih vrsta, što uvelike utječe na društvene i ekonomske rizike, odnosno na katastrofalne posljedice za naš planet.

Nakon toga, svijet se, ističu, obvezao do 2030. zaustaviti i preokrenuti gubitak prirode, kroz sporazum usvojen u okviru Globalne konvencije o biološkoj raznolikosti, koju je u prosincu 2022. na COP15 summitu usvojilo 196 zemalja. WWF sada potiče vlade, tvrtke i financijske institucije na provođenje tog sporazuma koji je usredotočen na rješenja koja se bave osnovnim uzrocima ekoloških problema.

"Želimo da ovogodišnji #WorldWithoutNature potakne građane naše zemlje da dobro promisle o ljepoti prirode koju predugo uzimamo zdravo za gotovo, a koja prebrzo nestaje pred našim očima. Trebamo što više ljudi koji će podržati naše napore da zaustavimo i preokrenemo gubitak prirode do 2030. Iz tog razloga smo i brojne lokalne i regionalne tvrtke pozvali na sudjelovanje, da zajedno pokažemo kako bi izgledao svijet bez prirode. Jako smo sretni da su se našem pozivu odazvali bojni poznati brendovi," ističe Uroš Delić, menadžer za odnose s tvrtkama u WWF Adriji.

WWF-ova digitalna kampanja #WorldWithoutNature izvorno dolazi od "One minute Briefs", internetske zajednice kreativaca i dizajnera pod okriljem Banke kreativnosti. Ovogodišnja tema Svjetskog dana divljih vrsta je Partnerstvo za očuvanje divljeg svijeta.

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Lilian Cazabet/Hans Lucas Via Afp
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SvijetDIGITALNA KAMPANJA

Danas je Svjetski dan divljih vrsta, zamislite kako bi izgledao svijet bez prirode

Piše Ljubica Vuko
3. ožujka 2023. - 10:21
24427981
PREMIUM
Lilian Cazabet/Hans Lucas Via Afp

Na ovogodišnji Svjetski dan divljih vrsta, koji se obilježava 3. ožujka, WWF-ova digitalna kampanja #WorldWithoutNature (Svijet bez prirode) ujedinjuje neke od najpopularnijih svjetskih brendova u prosvjedu protiv devastacije prirode, izvijestili su iz te svjetske organizacije za zaštitu prirode.

Kao dio kampanje, brendovi, sportske i organizacije civilnog društva širom svijeta uklonit će slike prirode iz svojih zaštitnih znakova na web stranicama i digitalnim platformama. Tako će i sami širiti svijest o gubitku prirode i bioraznolikosti, upozoravajući javnost da dobro pogleda dobro poznati logo koji će na samo jedan dan biti bez prepoznatljivih slika divljih životinja i prirode.

Kako nadalje navode, ove godine u kampanji sudjeluju neki od najpopularnijih svjetskih brendova, ...

#SVJETSKI DAN DIVLJIH VRSTA#WWF ADRIA#ZAŠTITA PRIRODE
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18. svibanj 2024 12:18